Business Owner.  Because I have owned and operated eight different companies, I understand firsthand what is important to a decision-maker when I write copy.     

Lawyer.  There are no perfect products.   This is where my ten years of experience writing legal arguments come in.  I am very good at writing fact based persuasive copy that focuses the customer attention on the strengths of my client’s products or services.

De Facto Engineer / Machinist / Toolmaker.  I hold two patents for a turbo-electric generator I invented and took from concept to full commercialization in the oil and gas industry.  Of necessity, I was forced to learn and apply the principles of fluid mechanics, pressure vessels, Because of my experience I understanding my clients products and and services and can write with crediblity in a way their customers can understand. 

Digital Marketing.  I have immersed myself in everything related to digital marketing.  It is where companies will either win or lose market share.  This is especially true in the global marketplace.  Because of my understanding of digital marketing, I write copy based on what action the prospect/customer is being encouraged to take, given where the message fits in my client’s overall digital marketing strategy.